CEIBS Knowledge

Professor Dipak Jain was born and raised in a small town in Assam, a Northeastern State of India. Growing up, his family couldn't afford to send him to top Indian universities. Nevertheless, he would later go on to become the Dean of Northwestern University’s Kellogg School of Management before being appointed as Dean of INSEAD. He now serves as CEIBS President (European). Prof. Jain says that the combined power of both education and dreams has continued pushing him forward. According to him, education is not only about illuminating students, but is also a way to give back to society. A veteran in business management education, shares here some of his insights into how business schools can better serve their alumni and how CEIBS can better realise its vision for the future.
With huge production costs and higher logistics costs than its peers, how can Zara, a fast fashion brand, still lead the industry in profitability? As CEIBS JD.COM Chair in Operations and Supply Chain Management and Director of CEIBS-GLP Center of Innovations in Supply Chain and Services Zhao Xiande points out, Zara’s supply chain system can quickly and accurately respond to varying customer needs across global markets, its stores around the world are well placed to sell off new products at their original price and they seldom hold clearance sales.

Alumni Stories

Wang Jubing (EMBA2018), founder and CEO of Yinong Technology, rarely makes public appearances. Although the rural service provider he founded was valued at US$200 million in 2015, Wang would rather devote his time to villages than promotional events or media exposure. In the past 11 years, he has visited over 1,200 villages in China, and he likes to go by his nickname: Village Mayor Wang.
In an exclusive interview with TheLINK, Lee Yanshu (Yan Lee), Chief Product Officer and Head of International Business at iClick Interactive Asia Limited, talks about the company’s growth — it’s been publicly listed on Nasdaq since 2017 — and the future of digital marketing in China. Lee is a CEIBS MBA 2007 alumnus. Back in 2013, he shared the story of his start-up, Buzzinate, then China’s largest information sharing service provider in terms of network coverage. A year later, the company was acquired by iClick, which not only maintained Buzzinate’s data-driven and analytic approach but also applied its methodology to multiple products and services. Today, iClick is arguably China’s largest independent online marketing technology platform that connects companies across the world with audiences in China. In this update on his career progress, Lee reveals the story of how the forward-looking company is blazing a trail in the field of digital marketing. He also shares his insights into the sector, which is so much a part of our daily lives.


The sounds of spring have faded away and summer is already upon us. Over the last few months, as the seasons changed, we received a number of responses to our inaugural edition of this newsletter. We are greatly encouraged by the comments. One alumnus told us that his time at CEIBS enabled him to “let go of the past and strive for my ideals.” Another told us, “It is love that inspires the CEIBS community to transmit knowledge and wisdom.” It’s always a pleasure to hear from our alumni and learn about how you view the school. We also have a lot more news to share with you. Going forward, we will send out an email newsletter every quarter so we can get to know each other better. These newsletters will also be a way to keep you up to date on what is happening in the CEIBS community.
As part of CEIBS’ on-going commitment to serving as a bridge between China and Africa, the school today hosted the 2019 CEIBS Insights China-Africa Forum: When China Meets Africa at our Shanghai campus.


In collaboration with Xavier School, CEIBS cordially invites you to attend our exclusive lecture on China’s New Era: What It Means for the Philippines in Manila on June 27, 2019.
The largest gathering of CEIBS MBA alumni in Beijing, this Annual Reunion is held every summer in the capitalcity. The Reunion gives MBA graduates the opportunity to revisit CEIBS campus, renew acquaintances with schoolmates from all past cohorts, and re-imbibe new thinking in management. As CEIBS is celebrating its 25h anniversary in 2019, we warmly invite all MBA alumniwho work or live in Beijing to this year's Reunion.



Our Programmes


Differentiate yourself. Give yourself a GLOBAL EDGE. Give yourself the CHINA EDGE.

Join us on a journey that will transform who you are. Change the way you think, analyse, manage – and gain vital insight into the world's largest and most dynamic market. With our 18-month full-time, English language, MBA Programme based in Shanghai, you will be able to fast-forward your career like you could never have imagined.


China’s largest b-school alumni network (22,000+ grads, including more than 2,000 CEO-level leaders)

Are you an upper-level entrepreneur or executive who’s determined to further excel despite the uncertainties of this new era? Do you want to take your organisation to the next level by further developing your leadership qualities? Do you want to join the most powerful alumni network in China? CEIBS Executive MBA offers you world-class education with a unique vantage point of China’ s rapidly changing business and economic landscape.

Executive Education

Top-ranked open programmes in mainland China

No international business school knows China better, and no China-based school knows the world better. The CEIBS Executive Education offers companies our unique value proposition of unbeatable China knowledge matched with world-class business management learning. Our extensive Open Programmes and Company Specific Programmes have assisted more than 3,000 organisations and more than 100,000 executives in developing business leadership skills for today and the future.


Shanghai Jiaotong University-CEIBS PhD Programme

Over the last two decades, China Europe International Business School (CEIBS) has provided world-class business management education, grooming responsible leaders for China and the rest of the world. Building on the global recognition of its MBA, EMBA and Executive Education Programmes, CEIBS launched its four-year full-time PhD Programme in 2015. The degree will be awarded by Shanghai Jiaotong University.

Programmes in Africa

CEIBS launched its Africa Programme in 2008.

On the basis of our experience in China we are convinced that CEIBS can make a difference in other emerging economies as well. In economies such as in Africa, meeting organisational and societal challenges requires fresh thinking, new insights and creative foresight from executive leaders.


CEIBS launched the Entrepreneurship Platform (abbreviated as E-Platform), a high-quality integrated entrepreneurial innovation ecosystem comprising entrepreneurial education, incubation and investment, on October 24, 2015.
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The Link alumni magazine

Cover Story, Volume 2, 2019
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